In India, Xiaomi applies the "Direct-to-Retail (DTR, direct to retailers)" pattern to sell products, which is dedicated to the Indian market.
In an interview with the Economic Times, Manu Jain, head of Xiaomi India, said that with the participation of new partners, Xiaomi products can quickly enter 5,000 stores, and offline stores will be further increased to 10,000 in the next few months, 10 times over the current number. Previously, Xiaomi only established a cooperative relationship with RedingtonBSE, and the sales scope was limited in southern India.
In China, Xiaomi cooperates with retail chain stores and telecommunications companies to sell products. Xiaomi's offline sales strategy in India is different. In China, 30% of Xiaomi products are sold through physical stores, and only 10% in India. Jain believes: "If India's offline network coverage reaches the same level as China, we can reap great success."
Xiaomi is already the second largest online smartphone brand in India. Through a limited time sale pattern, Xiaomi has squeezed into the top five in the Indian smartphone market. Chinese companies such as Vivo, Oppo, and LeEco have also entered the Indian market. They started from online sales, quickly penetrated offline channels, and tried their best to increase sales. The competition in the Indian mobile phone market has become increasingly fierce.
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